Product Development
The subscription products we develop and build are our reason for being. We build them to offer subscribers and members something they need or want, that we love to provide. But while the inspiration for creating a new product is all around us, the mechanics of defining, developing and launching that membership or subscription product are both complex and daunting. We have you covered, from know-how to help beginners to articles keeping you up on the latest trends and developments for enhancing and growing exceptional subscription products.
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Understanding the details of subscription marketing for trial offers can make a huge difference in the conversion rates and the lifetime value of your subscribers.
Does your CFO always say no to your budget requests?Learn what your CFO needs to hear so you can secure budget for your Subscriber Retention
Referrals are one of the most effective ways to generate new subscribers for your site at a very low cost, but not nearly as many
Understanding how payments work is a key foundation to selecting the right vendors for your subscription or membership business. This guide will help you understand
As your business grows, it will eventually be time to scale your customer service activities. This article highlights the customer service challenges a large organization
Your first customer service hire is a key role within your organization, regardless of whether the position is full or part-time. This article explores what
One of the best foundations for good customer service is preparing for the common questions that frequently come up. It’s imperative to identify inquiries that
When you’re ready to implement customer service activities, you’ll have to decide whether to hire direct employees or to leverage an outsourced call center. Companies
Whether you’re new to running customer service or at a growing company that is just building out a formal customer service department, preparing a customer
Customer Service, while simple in theory, is quite complex. Keeping customers happy so they can continue to doing business with you is becoming increasingly more
Offering a subscription trial is often the most debated and discussed topic for subscription businesses. No matter how much experience your team has, the best
A third of consumers have complained about companies on social media, and almost 40 percent are OK with using social channels for customer support. Whats
By the end of 2018, Amazon Prime counted 101 Million members. With monthly and annual plans, Amazon Prime members qualify for expedited shipping, enjoy media
Customer surveys are fast and cheap and are extremely effective for gathering market research, if you follow some easy tips. There is a dark side,
Resource allocation is often the Achilles heel of growing SaaS or subscription-based businesses. Many organizations opt to build their own tools to manage critical processes.
For the purposes of data mapping, and the requisite notice that will be required in privacy policies, you will need to know the business or
Building Customer-Focused Products: An Insiders Guide to Market Research,is a series compiled by product owners with decades of experience in creating and launching successful subscription
Building Customer-Focused Products: An Insiders Guide to Market Research,is a series compiled by product owners with decades of experience in creating and launching successful subscription
Should you go open source, with Drupal or Word Press or some other available solution? It’s a popular question! INSIDER Guide to Leveraging Technology, Kevin
Starting your search for research and data to support your business plan, product research, customer segmentation or data for your next presentation to investors, employees
Latest
Amazon shuts 8 Amazon Go stores, Snapchatp allows users to restore Snapstreaks and Ring wants users to pay up.
Zumper launches a FlexPass membership for short-term rentals for $300 a year.
Snap debuts AI chatbot for paid subscribers, Peloton board accused of insider trading, Amazon closes One Medical deal.
Canva adds a Canva for Campus offering to its subscription portfolio, expanding its reach and helping students and administrators collaborate visually.
Tableau employees host an Irish wake, Amazon to require employees to return to the office 3 days a week, and ByteDance’s Feisu generated $100M in
Lee Enterprises forces furloughs, Twitter’s ad spend drops drastically, NFL Sunday Ticket may offer a cheaper option.
Shopify saw strong growth in revenue, gross merchandise volume and MRR but major operating losses.
Meta is testing a Meta Verified subscription bundle for Instagram and Facebook, starting at $11.99 a month.
The WNBA announced it will add 25 Athletes Unlimited women’s basketball games to WNBA League Pass at no extra charge to subscribers.
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