Research and Benchmarks

Understanding the latest trends, research and benchmarks is key to know how to focus your subscription business and which opportunities to pursue. Leverage our analysis and statistics for your market and budget planning, creating your business plan, or even competitive analysis.

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Data shows 11% faster growth than the S&P 500, driven by flexible models and diversified portfolios. Key lessons for subscription businesses revealed.
DMN Pro data echoes RIAA’s earlier warnings: U.S. music subscription growth is slowing, and second-tier players like Amazon Music and YouTube Music are now losing
The RIAA’s 2024 Year-End Report highlights the dominance of subscription revenue in the music industry, with paid streaming accounting for 79% of total streaming revenue.
The subscription app economy is evolving rapidly, with AI-powered apps driving record-high revenue per install, growing app revenue disparity, and an increasing shift toward hybrid
A new study of 5,000 U.S. subscribers shows that 68% now subscribe through bundles or third-party providers. Subscription businesses must adapt as indirect sign-ups reshape
Antenna’s Premium SVOD 2024 Year in Review reveals a maturing streaming landscape with double-digit subscription growth, lower churn, and rising adoption of ad-supported plans.
New research challenges pricing assumptions, highlights retention trends, and uncovers key growth strategies for subscription-first companies.
Recurly’s latest data highlights a pivotal shift toward retention, with businesses leveraging personalization, flexibility, and loyalty incentives to sustain growth amid declining acquisition rates.
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