Research and Benchmarks

Understanding the latest trends, research and benchmarks is key to know how to focus your subscription business and which opportunities to pursue. Leverage our analysis and statistics for your market and budget planning, creating your business plan, or even competitive analysis.

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Looking to transition your products or services from perpetual licenses, or one-off purchases, to a recurring revenue model? In this on-demandwebinar, we outline successful strategies
Today, artificial intelligence generates $7.3 billion in direct revenue, and drives $1.2 billion in related business. That is only going to grow … maybe tenfold
The entertainment industry has been complaining for years about its staggering losses due to piracy. However, even as the video, game, and music industries have
Ad revenue for newspapers has been falling for years, but the migration of ad dollars, especially to Facebook and Google, are pushing news orgs away
In this week’s subscription round-up, the Senate tells the FCC it needs to restore net neutrality, Snap is launching an accelerator to identify and invest
Advertising on Facebook is an effective marketing tool for B2B and B2C subscription companies. With the recent changes to its algorithm, its now more important
This Subscription Insider STATPACK provides statistics and facts on the global online retail e-commerce market. It includes data regarding the global e-commerce market volume as
Credit card transactions have topped three and a third TRILLION dollars. With that volume, even a tiny percent of misfires create problems on the order
Marketing Business-to-Business (B2B) information, data and services businesses are very different than consumer marketing. The challenge is, much of the data focused on marketing is
The Advertising Market in the U.S. is growing. Not surprisingly, digital advertising growth is leading all other advertising channels, with print and TV growth rates

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