Research and Benchmarks

Understanding the latest trends, research and benchmarks is key to know how to focus your subscription business and which opportunities to pursue. Leverage our analysis and statistics for your market and budget planning, creating your business plan, or even competitive analysis.

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While newspaper advertising revenue continues to plummet, some in the industry are looking for a new proportion of subscription revenue to ad revenue. Thats based
The technology now exists to offer fast broadband mobile data subscription service to every human on the planet. Elon Musk says hell make it happen
The future is bright for e-books. Market penetration is rising. Young people are embracing the medium. Indie publishers are embracing digital business models. But there
Technology has overturned business models and revolutionized the way we enjoy music maybe more than it has any other form of entertainment. That revolution continues
The top complaints about email: Too much, too aggressive, too irrelevant, too repetitive, too busy. Here are data-based tips to tackle these problems and retain
In this weeks Five on Friday, Business2Community recommends three SaaS applications that we should all be using, IAB releases its first Podcast Playbook, a buyers
Consumers say they opt-in to email newsletters, promotions, and lists because they want discounts and promotions. Or because they want an offered incentive. Or to
When Salesforce (NYSE: CRM) reported its second quarter financials for its fiscal year 2018, for the period ended July 31, 2017, it had some exciting
What do you call a market that has not yet served 65% of its potential customers? A market selling low-weight, easily shipped, relatively high-value merchandise?
Red or white, rose or sparkling, wine is Americas new trendy drink. It is being embraced by younger drinkers, who are also those most likely

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