Research and Benchmarks

Understanding the latest trends, research and benchmarks is key to know how to focus your subscription business and which opportunities to pursue. Leverage our analysis and statistics for your market and budget planning, creating your business plan, or even competitive analysis.

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Insights reveal critical trends in mobile app subscriptions, covering user growth, engagement patterns, pricing strategies, and overarching challenges in monetization.
This week in Five on Friday, we explore transformative shifts in digital publishing, marketing strategies, and the streaming industry, shaping the future of content consumption
Explore Bloomberg Media’s strategies that drove them to 500,000 subscribers, Jolie’s unique success story, insights on Facebook’s subscription potential, consumer preferences in the subscription economy,
In the rapidly evolving realm of cord-cutting and digital pay TV, YouTube TV has emerged as Google’s fastest-growing product, witnessing a remarkable 48% surge in
Five on Friday this week spotlights a Netflix study that shows users will cancel subscriptions over potential price hike, the changing landscape of news consumption,
In the fast-evolving subscription industry your competitive edge lies in knowledge, and we’ve curated an extensive collection of insights and data from industry experts, vendors,
Coming out of the pandemic, live streaming continues to grow in popularity. We’ve got the latest live streaming stats.
Smartphone usage in the U.S. continues to grow, and iPhones have taken a slight lead over Android. Check out the latest stats and how they
Using data and insights from three top industry reports, we share tips for how to succeed with subscriptions in 2023.
Paul Larsen, senior director of Optimized Payments, shares payment trends that impact profitability.

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