Research and Benchmarks
Understanding the latest trends, research and benchmarks is key to know how to focus your subscription business and which opportunities to pursue. Leverage our analysis and statistics for your market and budget planning, creating your business plan, or even competitive analysis.
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Understanding the details of subscription marketing for trial offers can make a huge difference in the conversion rates and the lifetime value of your subscribers.
Does your CFO always say no to your budget requests?Learn what your CFO needs to hear so you can secure budget for your Subscriber Retention
Referrals are one of the most effective ways to generate new subscribers for your site at a very low cost, but not nearly as many
Understanding how payments work is a key foundation to selecting the right vendors for your subscription or membership business. This guide will help you understand
As your business grows, it will eventually be time to scale your customer service activities. This article highlights the customer service challenges a large organization
Your first customer service hire is a key role within your organization, regardless of whether the position is full or part-time. This article explores what
One of the best foundations for good customer service is preparing for the common questions that frequently come up. It’s imperative to identify inquiries that
When you’re ready to implement customer service activities, you’ll have to decide whether to hire direct employees or to leverage an outsourced call center. Companies
Whether you’re new to running customer service or at a growing company that is just building out a formal customer service department, preparing a customer
Customer Service, while simple in theory, is quite complex. Keeping customers happy so they can continue to doing business with you is becoming increasingly more
Offering a subscription trial is often the most debated and discussed topic for subscription businesses. No matter how much experience your team has, the best
A third of consumers have complained about companies on social media, and almost 40 percent are OK with using social channels for customer support. Whats
By the end of 2018, Amazon Prime counted 101 Million members. With monthly and annual plans, Amazon Prime members qualify for expedited shipping, enjoy media
Customer surveys are fast and cheap and are extremely effective for gathering market research, if you follow some easy tips. There is a dark side,
Resource allocation is often the Achilles heel of growing SaaS or subscription-based businesses. Many organizations opt to build their own tools to manage critical processes.
For the purposes of data mapping, and the requisite notice that will be required in privacy policies, you will need to know the business or
Building Customer-Focused Products: An Insiders Guide to Market Research,is a series compiled by product owners with decades of experience in creating and launching successful subscription
Building Customer-Focused Products: An Insiders Guide to Market Research,is a series compiled by product owners with decades of experience in creating and launching successful subscription
Should you go open source, with Drupal or Word Press or some other available solution? It’s a popular question! INSIDER Guide to Leveraging Technology, Kevin
Starting your search for research and data to support your business plan, product research, customer segmentation or data for your next presentation to investors, employees
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Although 69% of marketers say that conversions are their top priority, the fact is that a typical good conversion rate only hovers around 3%. That
In this Subscription Insider STATPACK, we look at Digital Advertising trends, including:Understanding how ad spend and budgets are changing;Examining the revenue of all the digital
Earlier this week, monetization platform 2Checkout released its Q1 Benchmark Report on Digital Commerce Trends in Software and Online Service Sales. The information in the
Three established companies in this category — Costco, Sams Club, and BJs — sell more than $160 billion in economy-size goods while regularly dominating the
We are almost at the end of the first quarter, and it has been a big one in the world of subscriptions with launches, acquisitions
Online dating is the ultimate subscription. If you are involved or thinking of getting involved in the business of online dating, this Subscription Inside STATPACK
Smart Homes, Connected Cars, Smart Metering, even Smart Luggage are all examples of Internet of Things (IoT) subscriptions.In this Subscription Insider STATPACK, we explore the
Rent is a really expensive monthly subscription to not being homeless. So say the folks on social media … and the data backs them up.
In the wider universe of influencer marketing, video bloggers who share the experience of opening a subscription box are offering those services a powerful publicity
Globally, brands have increased their Influencer Marketing budgets by 39%. And, no wonder. The impact of influencers on global consumer purchasing is growing, with 20%
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