Subscriber Acquisition
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Food delivery service DoorDash has raised $400 million in additional capital from new investors, bringing the company’s valuation to just under $16 billion.
Lululemon Athletica Inc. announced it is buying MIRROR, a home fitness company, for $500 million. MIRROR uses a membership model for its fitness classes.
Streaming video service YouTube TV celebrates its third birthday with a 30% price hike in subscription fees, along with new content and features.
Le Tote, a subscription women’s clothing rental service, filed suit against Urban Outfitters for allegedly using proprietary information to start a competing service.
Google announced a new licensing program in which it would pay select publishers for high quality content, including text, images, audio and video.
Facebook expands fan subscriptions for gaming streamers, Wildgrain ships artisinal sourdough loaves, and eDreams adds hotels to subscription service.
ViacomCBS will rebrand and relaunch CBS All Access as a super service with thousands of hours of new content and an improved user experience.
Dr. Matt Lindsay, president of Mather Economics, shares subscription trends, risks and opportunities, and recommendations for digital publishers.
Panera is offering free hot and iced coffee and hot tea all summer to new and existing subscribers to its MyPanera+ coffee subscription program.
Last week Lime expanded its LimePass line-up with three new products to give bike and scooter riders more affordable options for micromobility.
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