Subscriber Acquisition

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Traditionally, subscription companies put a heavy emphasis on customer acquisition but retention is equally valuable.
Fairphone has a sustainable cell phone subscription, Netflix woos ad partners, and we’ve got top subscription jobs.
Conde Nast is no longer a magazine company, Tortoise attracts new audiences with podcast subscriptions, Votebeat launches permanent newsroom.
Patrik Bruce, lead product manager at DigitalRoute, breaks down usage data and how it applies to subscription businesses.
WarnerMedia and Discovery complete merger; DoorDash launches a student subscription; Apple streams MLB.
Isaac Sacolick, president of StarCIO, shares how subscription businesses can accelerate growth and drive digital transformation.
Xponential Fitness launches the XPASS fitness subscription. For $19 to $249 a month, subscribers can work out at 2000+ U.S. locations.
Disney+ plans to add a cheaper, ad-supported tier to its streaming subscription service later this year.
Roku grows to 60.1M active users in 2021, but stock drops dramatically after revenue growth slows.
Financial Times to hit 1M digital-only subscribers; Capital B launches as nonprofit newsroom; App Annie rebrands as data.ai.

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