Subscriber Retention
It’s no secret that the most important thing you can do as a subscription merchant is keeping your paying customers happy and coming back for more – keep them renewing, that is! That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.
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Although 69% of marketers say that conversions are their top priority, the fact is that a typical good conversion rate only hovers around 3%. That
In this weeks Five on Friday, Business2Community shares best practices for customer retention during the SaaS renewal process, App Annie reveals how dating apps are
In the wider universe of influencer marketing, video bloggers who share the experience of opening a subscription box are offering those services a powerful publicity
Learn subscription-specific payment trends that will eat into your profitability in 2019. The team at PLC, leading experts in “card-not-present recurring payments”, will outline the
Marketing automation across many organizations is often filled with buzzwords, poor understanding of its full capabilities, and false expectations. As such, many subscription organizations are
There is a new law enacted in Washington D.C. which will place new restrictions on businesses that sell goods or services to consumers pursuant to
Last week Lisa B. Dubrow, Esq. reported on anticipated new rules to be issued by Mastercard based on an announcement Mastercard made on January 16th,
The subscription lifecycle is a framework for describing the needs, processes, capabilities, and knowledge that subscription businesses require as they acquire, bill and retain subscribers;
Last week, Piano Software, Inc., a content monetization platform for digital media companies, announced it has raised $22 million in Series B funding. The funding
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