Subscriber Retention
It’s no secret that the most important thing you can do as a subscription merchant is keeping your paying customers happy and coming back for more – keep them renewing, that is! That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.
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Merry Christmas to MINDBODY! That’s what investors in the fitness, spa and beauty salon software company are saying. On Christmas Eve, Vista Equity Partners, an
As those of you looking at your budgets for 2019 you should factor in the cost of documenting your data collection policies and reviewing your
In this weeks Five on Friday, Digiday explains how the direct-to-consumer membership model can improve retention, Forbes tells us how much the average person is
In a special webcast last week, AT&T (NYSE: T) shared an update on its success strategy for 2019, following its acquisition of Warner Media. The
Anyone (successful) in the world of subscriptions understands the many unique details we need to stay on top of in order to grow and scale
The Customer Lifetime Value (CLV) concept has been around forever. Whats changed recently is increasingly easy access to a wide variety of input datasets (a/k/a/
Behavioral data is the capture of interaction, click, engagement, movement through a website, actions taken via email marketing across the buyer journey and user movement
Before we head into the three-day weekend, we want to take a moment to honor our nations veterans and thank them for serving our country.
The subscription box trend has been on the rise for seven or eight years, and the price of that success is saturation. There are more
In this weeks edition of Five on Friday, PYMNTS tells us about fitness-as-a-service for business travelers using the subscription model, Zuora publishes the subscription economy
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