Subscriber Retention
It’s no secret that the most important thing you can do as a subscription merchant is keeping your paying customers happy and coming back for more – keep them renewing, that is! That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.
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On Monday, Microsoft (NASDAQ: MSFT) announced its plans to buy GitHub, a software development platform, for $7.5 billion in stock. Presuming regulatory approval for the
Before you head out for the holiday weekend, weve got a feature-packed Five on Friday for you. In this weeks edition, Salesforce shares best practices
The Federal Trade Commission has settled a case in which the defendants allegedly sold tooth whitening products, via subscription using at least 87 websites promoted
Advertising on Facebook is an effective marketing tool for B2B and B2C subscription companies. With the recent changes to its algorithm, its now more important
This Subscription Insider STATPACK provides statistics and facts on the global online retail e-commerce market. It includes data regarding the global e-commerce market volume as
Do you know how to achieve the “Retention Point” in your business, that moment when your members fall in love with you and become Lifers?
Last October DISH Network (NASDAQ: DISH) told Oklahoma Governor Mary Fallin it would add 250 jobs to Tulsa, a city that 600 DISH workers already
Marketing Business-to-Business (B2B) information, data and services businesses are very different than consumer marketing. The challenge is, much of the data focused on marketing is
Subscription marketing offers that include pricing claims such as Yours for only $95. You save $50 and Buy One Get One Free are ubiquitous but
Fall in love with the sports page again,’ says The Athletic, a subscription-only digital sports news startup. Determined to bring quality, in-depth sports coverage back
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