Subscriber Retention
It’s no secret that the most important thing you can do as a subscription merchant is keeping your paying customers happy and coming back for more – keep them renewing, that is! That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.
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Given the current scrutiny of subscription-based recurring billing programs, particularly in California, marketers should take the time to re-examine their auto-renewal programs. Lisa B. Dubrow,
In this STATPACK, E-mail Marketing in the U.S., we look at e-mail marketing sizing, use and strategy, effectiveness and metrics, email advertising, mobile email marketing,
In this STATPACK, E-mail Usage in the U.S., we look at e-mail usage by consumers. We examine email usage by consumers, consumer behavior, how consumers
One mistake that many SaaS businesses make is thinking that once a subscription management system is in place, they are all set. In this on-demand
Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis.In
User tracking and programmatic advertising has transformed the way advertising is served to people as they browse the Internet. But as advertisers overstep, they are
Not every niche provider of streaming video on-demand is having the success that WWE Network is. In fact, Lionsgate is bailing on Comic-Con HQ, about
A fall chill is in the air, but well warm you up with great insights, tips and tools to help you grow your subscription business.
Escape the latest political news with these subscription news stories. This week, USA Today launches an ad-free, in-app offering for $2.99 a month, LinkedIn tests
Amazon (NASDAQ: AMZN) just made it a little easier for college students to enjoy the many perks of a Prime membership, offering students enrolled in
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