Subscription Business Marketing
Successful subscription business marketing is constantly learning about your market and your subscribers and then and adjusting your product, user journeys, messaging, pricing, offers, and promotion based on analytics and testing. It’s detailed work! And the key? Mapping LTV (Lifetime Value) of your members against key cohorts (such as acquisition source) to drive maximum profitability and growth in your subscription, membership, or recurring-revenue business.
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The FTC knows that third-party review sites and the opinions of other customers carry a great deal of persuasive weight. But watch out: the FTC
We are just days away from the Super Bowl, and many of us have our minds on the big game and, if we’re honest, the
Launching a marketing campaign to support an existing or new subscription business, membership, or product? You don’t need a big marketing budget to get started,
If you are tired of political volleyball, check out this weeks subscription headlines. In this weeks news, YouTube TV announces new channels and new features,
Starting off the new year strong, Procter & Gamble announced its plans to acquire the subscription-based, direct-to-consumer beauty brand Billie Inc. Billie, who calls itself
Happy New Year from our family to yours! We hope your 2020 is off to a great start. In the subscription world, Flickr owner SmugMug
Understanding the details of subscription marketing for trial offers can make a huge difference in the conversion rates and the lifetime value of your subscribers.
Christmas came early for former subscribers of UrthBox snack boxes. Earlier this month, the Federal Trade Commission mailed 2,221 refund checks totaling more than $84,000
Meredith Corp (NYSE: MDP) reported decreases in revenue and earnings for the first quarter of its fiscal year 2020 for the period ended September 30,
This week was nothing short of amazing, as we wrap up our very first Subscription Show. Thanks to our sponsors, keynotes, speakers, vendors and attendees
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