Subscription Business Marketing
Successful subscription business marketing is constantly learning about your market and your subscribers and then and adjusting your product, user journeys, messaging, pricing, offers, and promotion based on analytics and testing. It’s detailed work! And the key? Mapping LTV (Lifetime Value) of your members against key cohorts (such as acquisition source) to drive maximum profitability and growth in your subscription, membership, or recurring-revenue business.
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Condé Nast-owned Glamour magazine is the latest women’s magazine to ditch print in favor of a digital audience, reports The New York Times. Just a
In Five on Friday this week, college textbooks are becoming more accessible, thanks to the subscription model, Microsofts Windows 10 mail client tries an ad-supported
This Thanksgiving, Match Group (NASDAQ: MTCH) is grateful for subscribers, boasting 23 percent growth in average subscribers in the third quarter of 2018. The company
Voyage, a new subscription-based luxury travel platform and magazine, launched earlier this month. Published by Sienna Charles Travel, an elite travel agency catering to celebrities
Last week, marketing, sales and services platform HubSpot, Inc. (NYSE: HUBS) reported strong financial results for the third quarter ended September 30, 2018. Among the
In this weeks Five on Friday, weve got some great subscription articles for you. Well give you new information on the popularity of subscription video
Tribune Publishing Co. (NYSE: TRCO), a Chicago-based media company, is entertaining bids from Donerail Group, McClatchy Co. and AIM Media, reports Bloomberg. Tribune, which recently
Last Thursday, The New York Times (NYSE: NYT) reported that its subscriber-first strategy was successful during the third quarter of 2018. At the end of
Last week, The Economist unveiled a new look – a revamped print edition with a modern design that shares the look and feel of The
In this weeks edition of Five on Friday, weve got some great subscription articles to share. Google finally says good-bye to social media platform, Google+,
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