Subscription Business Marketing
Successful subscription business marketing is constantly learning about your market and your subscribers and then and adjusting your product, user journeys, messaging, pricing, offers, and promotion based on analytics and testing. It’s detailed work! And the key? Mapping LTV (Lifetime Value) of your members against key cohorts (such as acquisition source) to drive maximum profitability and growth in your subscription, membership, or recurring-revenue business.
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There is good news for U.S. entities on the privacy front: on November 16, 2018, new draft guidelines were adopted in the EU to provide
How do you minimize the financial impact of subscriber complaints, refund requests, and chargebacks while keeping your subscribers happy? In this briefing, we will answer
Credit cards are a blessing and a curse for subscription publishers and monthly box merchants. Yes, auto-pay on a regular basis is sweet indeed, but
Choosing the right processor processing partners from a confusing multi-layered vendor ecosystem can be tricky. There are many things to consider like transaction fees, card
Most of the best practices necessary for auto-renewal payments success are provided by and facilitated through your payments partners, especially your processor. Any processor can
Credit card transactions have topped three and a third TRILLION dollars. With that volume, even a tiny percent of misfires create problems on the order
This sixth-and-final article in our series Getting Your Product Out the Door: Feature Prioritization, Testing and Launch explores the tough decisions necessary when development bumps
This fifth article in our series Getting Your Product Out the Door: Sourcing and Vendor Relations offers insights into finding, evaluating and working with vendors.
This fourth article in our series Getting Your Product Out the Door: Writing Requirements expands on the actual product build, including writing requirements, prioritizing features
This third article our series Getting Your Product Out the Door: Product Development Basics goes beyond the product owner relationship and covers other roles and
This first article of our series Getting Your Product Out the Door: Product Development Basics offers a look at the history of subscription product development,
Chargebacks can be parasitic to your subscription revenues, forcing you to not only refund payments, but pay steep fines to do so. In worst case
The options available for handling recurring billing (and your subscriber or membership database) are exploding — regardless whether your business is a start-up or large-scale.
Building Customer-Focused Products: An Insiders Guide to Market Research,is a series compiled by product owners with decades of experience in creating and launching successful subscription
This first article in our series Building Customer-Focused Products: An Insiders Guide to Market Research offers an overview of what market research is and why
Understand state, Federal, and credit card regulations that cover subscription promotional and trial offers as well as auto-renewal practices. This one-hour on-demand training session features
This second article our series Getting Your Product Out the Door: Product Development Basics dives into the role of the product owner, how it relates
This extremely detailed subscription & membership financial model was developed as a tool for would-be subscription businesses who either are planning a new launch or
Latest
Micro-video platform started a $200 million TikTok Creator Fund to help creators turn their content into careers and signed a multi-year deal with NMPA.
Apple co-founder Steve Wozniak and 17 other plaintiffs file suit against Google and YouTube for not stopping a global bitcoin scam.
Zuora helps The Seattle Times meet digital subscriber goals, Hubspot shares newsletter tips, and NYT Co. names a successor President-CEO.
A new platform – Subtext – is having great success helping publishers connect and engage with readers through text messages.
BMW explores in-car subscriptions for smart, connected services; Sony sued by game developer for royalties; and Cash App might be worth more than Square.
Amazon is naming Seattle’s NHL arena the ‘Climate Pledge Arena’ as part of the company’s pledge to reduce climate change.
The New York Times pulls out of Apple News, Alden Global Capital adds a board member to Tribune Publishing, and major brands boycott Facebook ads.
Lululemon Athletica Inc. announced it is buying MIRROR, a home fitness company, for $500 million. MIRROR uses a membership model for its fitness classes.
Panera is offering free hot and iced coffee and hot tea all summer to new and existing subscribers to its MyPanera+ coffee subscription program.
In our first in a series of subscription success stories, Trevor George, CEO of Trevco, tells us how he developed and launched MaskClub in just
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