Subscription Business Marketing
Successful subscription business marketing is constantly learning about your market and your subscribers and then and adjusting your product, user journeys, messaging, pricing, offers, and promotion based on analytics and testing. It’s detailed work! And the key? Mapping LTV (Lifetime Value) of your members against key cohorts (such as acquisition source) to drive maximum profitability and growth in your subscription, membership, or recurring-revenue business.
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Latest
Samsung launches Access for Mobile subscription for Galaxy S20 series phones with cloud storage, premium care coverage and Microsoft 365.
Five on Friday, May 29, 2020: grocery stores are adapting to new shopping trends, beauty boxes are riding the wave of coronavirus, and Meredith launches
TikTok hires Kevin Mayer as its new CEO; BuzzFeed shutds down ops in U.K. and Australia; and Facebook adds Messenger rooms for groups and events.
Mindfulness and meditation app Headspace is offering free one-year subscriptions to U.S. workers who are unemployed or furloughed.
Despite the serious business challenges resulting from the COVID-19 pandemic, the expansion of the subscription-based economy doesn’t appear to be slowing down. That is attracting
Dining card subscription company Foodie Card raises $1.5 million in seed funding to hire staff, grow restaurant and food bank partnerships and expand nationally.
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