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This week’s Five on Friday explores requiring phone numbers for content requests, subscription management software requirements, conversion rate concerns, OTT Broadcasting, and Yahoo’s Marissa Mayer.
Sometimes more is better. In this case, two lawsuits are not better than one. In late December, Mashable reported that Spotify has been sued in
You may recall a political dust-up this summer when the Clinton campaign accused the Sanders campaign of gaining illicit access to its voter data. How
A whopping 61.5% of web traffic is non-human, and it is distorting your analytics. Russell Perkins explains why this is important.
Content engagement drives subscriber acquisition, and content engagement is driven by your analytics. Segmenting your audience and learning what appeals to certain prospects is key
Ad-blocking technology has become ubiquitous for consumers who can’t stand ads – to the detriment of advertisers. Is there a happy medium? Dana Neuts investigates.
Square, a manufacturer of a payment processing device that allows small merchants to accept credit cards, went public recently. Russell Perkins explores the fact that
The U.S. Supreme Court began hearing arguments this week on a case about the dissemination of incorrect information online. The results of the case may
This week’s Five on Friday explores leveraging YouTube to help customers, the holiday shopping season, attracting good employees, entrepreneurship, and the cost of ad-blocking software.
The fragmentation of expert credibility due to the ease of content publishing has led to an environment where the perception of authority and credibility has
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