The business world is abuzz with news that Bumble, a female-first friendship and dating app, has launched Bumble Bizz, an app that puts a new face on professional networking and mentoring, empowering women to make the first move in business. The new service launched Monday for iOS in the US, Canada, the United Kingdom, France and Germany, and an Android version is coming soon.

‘Bumble Bizz has arrived! Switching to Bizz mode gives you the ability to change your professional life from the palm of your hand. Every swipe is an opportunity to expand your network and make empowering career moves,’ said the announcement.

Bumble Bizz is part of the Bumble app and is accessed from the same dashboard where users can find Bumble BFF (for friendship) and Bumble (for dating). Users can have profiles in each of the apps, or they can pick and choose which apps will include their profile.

To get started, users update their Bumble app from the App Store. Then select Bumble Bizz from the menu and upload a photo which Bumble is used to verify their identify. Users can then upload pictures of their work, complete a skills section, and outline their work and professional history in their bio which includes a headline as well as an About Me section.

Bumble is a dating app where two people mutually decide to connect, but unlike other dating apps, the woman has to make the first move. If she doesn’t respond to a new connection within 24 hours, that connection disappears. Men can’t start a conversation with a woman on Bumble, but they can show they are interested in a match by extending the ‘preview’ period by an additional 24 hours. Similar to Tinder, connections require a ‘right swipe.’ If both people swipe to the right on each other, the female user can initiative a conversation with the man. If she doesn’t do it in 24 hours, he is gone forever.

Like many dating apps, Bumble has premium features. With a Bumble Boost subscription, users can unlock other users that have swiped right on their profile. It also allows users to match up with expired connections, so users don’t miss out on any potential matches. There are also unlimited opportunities to extend matches. Bumble’s FAQs don’t share the cost, but as of August 2016, the service was $9.99 a month with discounts for 3-month and 6-month pre-payments, according to TechCrunch.

According to Bumble’s 2016 recap, the dating app had the following in 2016:

• 11.5 million users
• 800 million matches
• 1.7 billion messages
• 50 billion swipes

Insider Take:

Because this is a ‘business networking’ app, people may draw a comparison to LinkedIn, but at this early stage, it has limited features and can’t compete with LinkedIn’s popularity, audience or feature-packed networking experience. Bumble also seems to cater to a completely different audience – millennial females – and it is building on the success of its dating app. This is a great opportunity for Bumble to expand its brand and to potentially provide another revenue stream if it offers a premium version in the future.