Insight to drive subscription growth

Join

Slow Churned: How To Target Retention Efforts So They Don’t Backfire

There’s a lot of talk in on the Internet about retaining subscribers, but very little of it has hard data behind it. Heres a look at several academic research papers on the topic of why retention efforts can actually increase churn, and how to tailor retention programs so that they work the way they are intended.

 

HELLO!

This premium article is exclusively reserved for Subscription Insider PRO members.

Want access to premium member-only content like this article? Plus, conference discounts and other benefits? We deliver the information you need, for improved decision-making, skills, and subscription business profitability. Check out these membership options!

                   

Learn more about Subscription Insider PRO memberships!

Already a Subscription Insider PRO Member? 
Please Log-In Here!

Picture of Subscription Insider

Subscription Insider

More Articles By Subscription Insider

Up Next

How to Raise Subscription Prices Without Losing Customers

Zuora’s 2025 Subscription Economy Index Reveals Growth Resilience, But Signals a New Playbook Is Needed

Spring 2025 Legislative Update: Statehouses Surge Ahead on Auto-Renewal Laws as FTC Rule Lingers

Register Now For Email Subscription News Updates!​

Search this site

You May Be Interested in:

Subscription Show 2025

The must-attend event for senior execs driving subscription innovation, optimization, and growth.

Convert. Retain. Grow.

Useful Links

Policies & Terms

Get In Touch

Facebook-f Linkedin-in Twitter

©2025 Authority Media Network, LLC. All rights reserved. Reproduction without permission is prohibited.

Log In

Join Subscription Insider!

Get unlimited access to info, strategy, how-to content, trends, training webinars, and 10 years of archives on growing a profitable subscription business. We cover the unique aspects of running a subscription business including compliance, payments, marketing, retention, market strategy and even choosing the right tech.

Already a Subscription Insider member? 

Log In

Access these premium-exclusive features

  • Unlimited Access to Premium Content, Stats, Trends, Webinars, and News Archives
  • Deep Discounts on Subscription Insider Events and Training Programs.
  • Discounts from Partners, Monthly Office Hours, and More!
  • Member-Only Intel on Recurring Payments & Processing, Subscriber Retention, Subscriber Acquisition & Marketing, Subscriber Management, Legal and Compliance, Enhancing Customer Experience, Product, Pricing & Packaging, Subscription Ops, and More.

Monthly
(Normally $57)

Perfect To Try A Membership!
$ 35
  •  
Join Now
Billed every 30 days.
Cancel any time.

Annually
(Normally $395)

$16.25 Per Month, Paid Annually
$ 195
  •  
Join Now
Billed every 365 days. Cancel any time.
POPULAR

Team
(10 Members)

Normally Five Members
$ 997
  •  
Join Now
Billed every 365 days. Cancel any time.

Interested in a team license? For up to 5 team members, order here.
Need more seats? Please contact us here.