Weekly Subscription News: Pivotal, Pandora and Paid Subscriptions

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Need a quick break from your Sweet 16 bracket? We’ve got you covered with this week’s subscription headlines: the NBA is testing a stream that will let sports fans watch the last quarter of a live game for $0.22, SaaS-based Pivotal files for an IPO, and YouTube plans to push people toward subscriptions with annoying ads. Also this week, Dropbox, Spotify, Cheddar and Tronc are in the news.

NBA Testing $0.99 Stream That Lets You Watch Final Quarter of Live Game
The Verge

Pivotal Files for IPO
ZDNet

Spotify Reveals 2M Free Users Were Dodging Ads Using Ad Blockers
Business Insider

Dropbox Finishes Up 36 Percent on First Day of Trading
TechCrunch

YouTube to “Frustrate” Users with Ads in Push for Paid Subscriptions
Techaeris

Pandora Doubles Down on Ad Tech with Acquisition of AdsWizz for $145 Million
TechCrunch

Cheddar Raises $22 Million for International Expansion
Wall Street Journal

Newsonomics: “Retiring” from Tronc? What is Michael Ferro Up To?
Ken Doctor for Nieman Lab

Filed in Auto-renew Subscription, Business Operations, Business Services, Business Strategy, Consumer Services, Entertainment and Streaming, Freemium, Industry Announcements, Mergers and Acquisitions, Metered Subscription, News, Product Development, Revenue and Sales, SaaS and Cloud Services, Subscription Apps

Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!