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DuckDuckGo Launches Privacy Pro: A New Subscription Service Focused on Enhanced Online Privacy

The privacy-centric search engine introduces a bundled service offering a VPN, personal data removal, and identity theft restoration at a competitive price point.

DuckDuckGo, known for its privacy-oriented search engine, has announced the launch of Privacy Pro, a new subscription service that consolidates multiple privacy protections into a single, affordable package. This service includes an anonymous VPN, personal information removal from data brokers, and identity theft restoration support.

DuckDuckGo’s decision to offer Privacy Pro stems from its commitment to user privacy, aligned with its business ethos. The company has traditionally provided several privacy tools for free, funded by non-intrusive advertising. However, some advanced features like a VPN require more resources, justifying the move towards a paid subscription model. This approach allows DuckDuckGo to maintain its privacy-focused offerings while introducing enhanced capabilities that necessitate additional investment in infrastructure and technology.

What Does Privacy Pro Offer?

Privacy Pro is designed to offer comprehensive privacy features at a fraction of the cost typically associated with such services. For $9.99 per month or $99.99 annually, subscribers can access the following:

  • Anonymous VPN: Provides secure, log-free internet connection on up to five devices simultaneously.
  • Personal Information Removal: Scans and requests the removal of personal details from data broker websites that might sell them.
  • Identity Theft Restoration: Offers support through a dedicated advisor to help restore accounts and rectify financial discrepancies following identity theft.

This service is initially available only to residents of the United States, with plans to expand to other regions in the future.

DuckDuckGo Privacy Pro Website on April 12, 2024


DuckDuckGo’s introduction of Privacy Pro is likely to attract privacy-conscious users who are willing to pay for enhanced protections. Furthermore, by bundling services that are often sold separately, DuckDuckGo enhances the perceived value of Privacy Pro, potentially setting a new standard in the privacy services market.

The competitive pricing of Privacy Pro, compared to buying similar services separately, could disrupt the market, compelling other providers to reevaluate their pricing and service models. Moreover, the integration of these services within DuckDuckGo’s existing privacy ecosystem—such as its search engine and browser—provides a seamless user experience that could further solidify its user base.

With Privacy Pro, DuckDuckGo is not just expanding its service offering but also reinforcing its commitment to user privacy. This strategic move could help the company gain a stronger foothold in the privacy services market, attract a broader audience, and potentially influence how privacy services are packaged and priced industry-wide. As the digital landscape continues to evolve with increasing privacy concerns, DuckDuckGo’s Privacy Pro could become a pivotal player in the realm of online security and privacy management.

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