5 Keys to Creating Lifelong Subscribers

Learn how to leverage SMS to increase the lifetime value of your subscribers with timely individualized messages designed to build trust and a strong bond with each and every one of your subscribers!

Your business can’t afford to churn subscribers with rising acquisition costs and heavy competition, especially if you are offering direct-to-consumer subscriptions. Retaining your newest subscribers literally will make or break your business. But how do you turn a casual subscriber into a lifelong subscriber and brand champion? With timely individualized messages designed to build trust and a strong bond with each and every one of your subscribers!

What we cover in this on-demand video:

  • Key retention approaches that can drive a 90% subscriber retention rate
  • 5 actionable key takeaways to reframe retention approaches for your business and grow revenue.
  • Learn from detailed industry case studies on how to implement these retention approaches: 
    • Food & Beverage:
      Learn how a popular monthly food box significantly decreased their churn by building personalized communities.
    • Health & Wellness:
      We will highlight the type of questions TD Health asks customers leading to 50% click-rates on cross-sell links.
    • Pet Industry (CPG): 
      Learn how Shark Tank favorite, The Bear & The Ratincreased positive reviews by 37x with this clever opt-in strategy.
    • Musical Instrument Rentals:
      Understand how Ted Brown Music achieved a 97% retention rate, directly impacting month-over-month revenue. 

 

On-Demand Playback



Presentation Slides (PDF)

About Our Experts

Tyler Craig, Chief Revenue Officer, Blustream

Tyler has 20+ years of experience in developing technology-driven strategies that positively affect growth and success for B2B and B2C companies. Through his desire to make lives better and easier for end consumers, his partnership approach to business relationships has added millions of dollars in value to companies through customer retention. Tyler serves as the Chief Revenue Officer of Blustream where he has overseen a 98% retention rate for Blustream and will help customers realize over $10M in incremental revenue through retention this year.

Kathy Greenler Sexton, CEO, Subscription Insider

Kathy Greenler Sexton is the CEO of Subscription Insider and a recognized expert in subscription business models, market strategy, brand development, and information products. Subscription Insider is an information company focused on delivering news and insight for growing profitable subscription businesses

Transcript

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