This Week’s Subscription News: Coca-Cola, Guardian and Game of Thrones

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In this week’s subscription news, Vice lays off 60 staffers, Snopes gets desperate, begging for reader donations, and Coca-Cola gets in on the meal kit craze by partnering with Chef’d. Also this week, Recurly integrates its platform with Xero to sync billing, Guardian pats itself on the back for new memberships, and the Boston Sports Journal launches with a subscription-based platform. We’ve got all those subscription headlines and more to kick off your summer weekend.

Guardian Touts Paid Membership Gains
Media Post: Publishing Insider

Vice Announces Approximately 60 Layoffs, with Vice Sports and Thump Hit Hard
Tubefilter

Snopes, Facing Legal and Advertising Trouble, Embarks on Urgent Campaign for Reader Donations
Nieman Lab

Recurly Integrates with Xero to Synchronize Billing
PYMNTS.com

As ESPN Falters, Sports Startup, The Athletic, Chases Fans Tired of ‘Old Fluff’
Bloomberg

Game of Thrones Premiere Sent HBO Now Half a Million Downloads, 3x Increase in Revenue
TechCrunch

Coca-Cola Jumps on Meal Kit Bandwagon with Chef’d Beverage Pairing
The Spoon

Boston Sports Journal Launches with Subscription-Based Platform
CBS Boston

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Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!