Bundled, a subscription savings and management startup has announced that its waitlist has surged past 150,000 users ahead of its anticipated full launch in Q2 2025. The platform aims to address the rising costs and complexities of subscription services by offering discounts of up to 70%, streamlined management tools, and added benefits such as cashback and extended free trials.

The company is positioning itself as a one-stop solution for managing subscriptions across various sectors, including streaming, fitness, retail, and rideshare. Bundled’s feature set includes a unified login for multiple services, one-click cancellations, and a 5% cashback program. Early adopters have rated the service highly, earning it a 4.8-star Trustpilot rating.

“Crossing 150,000 waitlist members proves people are desperate for a better way to manage their subscriptions,” said Shruti Krishnagiri, CTO of Bundled. “We’re bringing transparency, convenience, and massive savings to consumers and small businesses alike.”

With Americans reportedly juggling an average of nine subscriptions per household, Bundled aims to deliver both financial relief and operational simplicity. The company’s retention rate—95% over six months—further underscores its promise of long-term value.

INSIDER TAKE:

Bundled’s rapid growth in waitlist sign-ups signals strong market demand for subscription management solutions, especially as businesses and consumers grapple with the financial burden of rising subscription costs.

From a subscription industry perspective, Bundled’s approach taps into a critical pain point: the increasing fragmentation of services. By consolidating management and offering significant cost savings, Bundled could reshape customer expectations and challenge traditional subscription business models. The promise of 5% cashback and extended trials without surprise charges will likely appeal to cost-conscious users, further driving retention.

Platforms like Bundled represent both an opportunity and a challenge for subscription businesses. While partnering with Bundled could unlock new audiences, it also introduces pricing pressures and emphasizes the need for transparency in subscription terms. Companies should monitor Bundled’s impact closely to adapt their strategies, particularly regarding bundling and value-added services.

In short, Bundled’s emergence reflects broader trends in subscription fatigue and consumer demand for consolidation and simplicity. If successful, the platform could establish itself as a key player in the evolving subscription ecosystem.